Job Description
Job Summary
As a Performance Marketing Executive, you will be a key member of our digital marketing team, responsible for executing performance-based marketing campaigns across various digital channels. Your primary focus will be on driving conversions, maximizing ROI, and optimizing campaigns to achieve set performance targets. You will work closely with the Digital Marketing Manager and other team members to implement data-driven strategies and contribute to the company's overall marketing objectives.
Responsibilities:
- Campaign Execution: Develop and execute performance marketing campaigns across channels such as Google Ads, Facebook Ads, Instagram, Twitter, LinkedIn, and other paid media platforms.
- Conversion Optimisation: Continuously monitor campaign performance, analyse key metrics, and identify opportunities for conversion rate optimisation (CRO) to maximise campaign efficiency.
- Budget Management: Effectively manage marketing budgets for various campaigns, ensuring optimal allocation and delivering measurable results within the set budget.
- A/B Testing: Conduct A/B tests on ad creatives, landing pages, and other campaign elements to identify high-performing variations and implement data-driven improvements.
- Keyword Research: Conduct thorough keyword research and analysis to optimise search engine marketing (SEM) campaigns and improve ad targeting.
- Ad Copy and Creative Development: Collaborate with the creative team to develop compelling ad copies and visuals that resonate with the target audience and drive engagement.
- Performance Reporting: Prepare regular performance reports, providing insights into campaign results, key performance indicators (KPIs), and actionable recommendations for improvement.
- Audience Segmentation: Implement audience segmentation strategies to target specific customer segments and enhance campaign relevance and effectiveness.
- Stay Abreast of Industry Trends: Keep up-to-date with the latest trends, tools, and best practises in performance marketing and digital advertising to drive innovation and stay ahead of the competition.
- Collaborate with Cross-Functional Teams: Work closely with other teams, such as content, design, and analytics, to align performance marketing efforts with broader marketing initiatives.
Skills:
- Strong understanding of performance marketing concepts, platforms, and techniques.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in data analysis and reporting tools
- Excellent communication and collaboration skills.
- Creative thinking and problem-solving abilities.
- Ability to work in a fast-paced and dynamic environment.
