Career

Performance Marketing Strategy: Develop and execute the overall performance marketing strategy, aligning it with the company's objectives and growth targets.

Campaign Planning and Execution: Lead the planning and execution of performance marketing campaigns, including paid search, social media advertising, display advertising, email marketing, and other digital channels.

Budget Management: Effectively allocate marketing budgets across campaigns to achieve maximum performance and meet set KPIs.

Conversion Rate Optimisation (CRO): Continuously analyse campaign performance and conduct A/B tests to optimise conversion rates and improve campaign efficiency.

Data Analysis and Insights: Utilise data analytics tools to gather insights, analyse performance metrics, and make data-driven decisions to enhance campaign performance.

Team Leadership: Manage and mentor a team of performance marketers, providing guidance, setting clear goals, and fostering a culture of collaboration and excellence.

Marketing Technology Integration: Stay informed about the latest marketing technologies, tools, and trends and implement innovative solutions to enhance performance marketing efforts.

Performance Reporting: Prepare comprehensive reports on campaign performance, KPIs, and ROI and present findings to stakeholders and leadership.

Collaborative Approach: Work closely with cross-functional teams, including content, design, and analytics, to ensure seamless alignment of marketing efforts and support overall business objectives.

Industry Best Practises: Keep abreast of industry best practises, the competitive landscape, and emerging trends in performance marketing to identify new opportunities for growth.

Strong understanding of performance marketing concepts, platforms, and data analysis.

Proficiency in using digital marketing tools and platforms such as Google Ads, Facebook Business Manager, Google Analytics, etc.

Analytical mindset with the ability to interpret data and draw actionable insights.

Leadership and team management skills, with the ability to motivate and guide a team to achieve exceptional results.

Excellent communication and presentation abilities.

Strategic thinking and problem-solving skills.

Ability to thrive in a fast-paced and dynamic environment.

Bachelor's degree in Marketing, Business, or a related field; A Master's degree is a plus.

Proven experience (5+ years) in performance marketing or digital marketing, with a track record of successfully managing and optimising performance campaigns.