Future Icons of Luxury Living: Upcoming Residences for the Discerning Few

Luxury real estate in India is writing history in golden words. 

What was once considered merely a niche segment has now become the strongest driver of residential sales value. But how can we testify this?

The premium segment of India i.e. homes priced above ₹1 crore makes up to 62% of total residential sales in 2025, which is a sharp upward curve from 52% in 2024.

What does it mean?

It signifies a structural change that not just reflects the rising incomes but a deeper transformation in how the elite buyers define lifestyle and long-term security. And when it comes to redefining the premium sector of India, upcoming branded residences in Noida are making headlines. 

The Rise of Ultra-Luxury Housing: A Market Backed by Numbers

Demand for high-quality housing in India has consistently surpassed demand for low and mid-tier properties over the past few years. The following statistics illustrate this trend:  

• Luxury and ultra-luxury homes with price greater than INR 1 crore experienced a 4% yoy growth in home sales between January - September 2025

• Ultra-luxury home launches (home sales price > INR 5 crores) have increased dramatically by 86% over 2024 

• The national capital region (NCR) represents the largest portion of luxury housing inventory as of Q1 2024, at 45% of total inventory with gurgaon and greater noida accounting for most of this inventory 

• Premium projects have a faster rate of absorption than mid-priced housing

This is not a witch’s potion that’s making such a commotion in India’s luxury segment. It is driven by strong balance sheets of buyers, rising entrepreneurial wealth, and consistent NRI inflows. For many HNIs, real estate now competes directly with equities and global assets as a safer, tangible store of value.

Why Elite Buyers Are Choosing Ultra-Luxury Over Everything Else

We now understand that luxury residential property in Noida has been creating a lot of excitement in the city skyline, but what has caused all this excitement? Let's take a look!

The Way of Life is Changing 

The modern luxury real estate buyer is not just buying a purchase price, but they are also buying the square footage of their home. Typical ultra-luxury homes now range from 2,500 sq ft to over 7,000 sq ft, offering:

• Overall Floor Residences 

• Private Lifts 

• Large Decks And Family Lounges

The Market Creates Scarcity

Unlike the mid-level housing, ultra-luxury housing is purposely limited in supply by the developers. Low density projects with fewer units per building, and limited land available in the best locations create long-term scarcity and ultimately increase in capitalization of the investment.

The Value of A New Lifestyle 

The buyer is buying a curated lifestyle, not just a coupon for a real estate investment. Buyers are buying the benefits of concierge-type services, wellness-type club access, sit down dining with various selections, and hotel style management services. These features make for a much more desirable property from a rental and resale perspective, especially around NRIs and corporate clients/tenants.

Who Is Buying Ultra-Luxury Homes Today?

Wondering what drives the new launch luxury residence in Noida? Well, it is driven by three core segments:

• Domestic HNIs & business families upgrading to legacy homes

• NRIs & global professionals seeking branded, secure assets in India

• Family offices & seasoned investors diversifying portfolios with tangible assets

What unites them is not budget, but mindset. They prioritise quality over quantity, choosing fewer, better assets that offer both lifestyle satisfaction and long-term value.

What Truly Defines an Ultra-Luxury Residence?

Not all premium developments can be classified as ‘ultra’ luxury. True luxury product classifications are characterized by: 

• Global relevance created through Brand partnerships.

• Large format properties with designs focused on providing maximum privacy.

• Micro-Location properties adjacent to major business centres and/or infrastructures and/or commerce districts.

• Unprecedented service-to-unit ratio, thereby deriving the utmost value from exclusivity.

• Distinct architectural design; not Rustic High Rise buildings. 

This is where these selected projects separate themselves from the pack.

Trump Towers Noida: The Definition of Trophy Living

Trump Towers Noida represents the highest echelon of residential luxury. Designed for ultra-affluent families, it offers 4 and 5 BHK residences exceeding, making it one of the largest residential formats available in Noida.

Key value drivers include:

• Extremely low-density planning

• Private elevators for every residence

• Resort-style amenities and panoramic city views

• Strong appeal among NRI buyers seeking iconic addresses

Trump Towers caters to buyers who value exclusivity and global branding. From an investment standpoint, such trophy assets are insulated from market volatility due to limited comparable supply.

M3M Jacob & Co. Residences: Branded Living as a Collectible Asset

M3M Jacob & Co. Residences are the epitome of Luxury, through their combination of skilled craftsmanship and Infinity luxury brand recognition. Through this joint venture, a luxury home with all the trappings of an internationally recognized luxury brand has been developed in residential real estate.

This project consists of 3,4,& 5 BHK apartments, and includes large penthouses which will appeal to buyers that consider their residence an extension of their personality. Historically, branded residences consist of:

• Higher price per sq ft

• Faster sales velocity

• Stronger resale premiums

For investors, this project represents a unique intersection of real estate and collectible luxury, especially attractive to NRIs and global citizens.

Smart World Luxury Residences: Smart, Contemporary, and Aspirational

Smart World’s luxury developments cater to a new generation of affluent buyers. These projects focus on:

• Smart layouts and modern architecture

• 3.5 and 4.5 BHK configurations

• High amenity density with efficient pricing

Smart World homes offer premium living with stronger entry-level appreciation potential. They are particularly attractive to professionals, young entrepreneurs, and investors looking for scalable luxury exposure.

Final Takeaway: Buy Fewer Homes, Buy Better Homes

India’s ultra-luxury real estate market is no longer emerging—it has arrived. With strong demand, rising wealth, and limited supply, premium residences are positioned as long-term wealth anchors.

Whether it’s the iconic stature of Trump Towers Noida, the branded elegance of M3M Jacob & Co. Residences, or the smart luxury appeal of Smart World homes, today’s elite buyer has exceptional choices.

The smartest investors follow one principle:

Luxury is not about buying more. It’s about buying right.

Frequently Asked Questions (FAQs):

Q. Why is ultra-luxury real estate outperforming other residential segments in India? 

A. The high demand and low supply of ultra-luxury homes, along with the increase in wealth of high-net-worth individuals (HNI) and the increase in Non-Resident Indian (NRI) investment, are driving this trend. 

Q. Is Noida emerging as a credible alternative to Gurgaon for luxury living?

A. Yes. As a result of the rapid growth of Noida's infrastructure, the planned urban design of Noida, and the construction of high-rise buildings with luxury lifestyles, there has been an increase in interest from many potential buyers of luxury properties who prefer to invest in new luxury formats in a regional luxury environment. 

Q. Are ultra-luxury properties in India provide a better hedge against market volatility? 

A. Due to limited supply in the marketplace, trophy assets tend to hold their value better through the economic cycles and therefore provide investors with stable tangible assets compared with equities and other types of financial assets. 

Q. Is it a good time to invest in luxury real estate in NCR?  

A. Due to the imminent completion of the infrastructure projects in the NCR and the continued low inventory of luxury properties, current market conditions are supportive of early investment into the luxury sector so as to avoid further price increases in these properties. 

Q. How do you see the rental market for ultra-luxury properties in India? 

A. The ultra-luxury properties that are branded and well located have a strong demand from corporate tenants, diplomats and Non-Residents and therefore offer superior rental yields and lower vacancy rates in comparison with non-branded developments.