Why M3M Jewel Crest Avenue Lives Up to the Hype

When the heads of the industry, the investment analysts and the luxury retail consultants begin to refer to a new project as “Noida's Jewel”, then you can be sure that something extraordinary is coming. The M3M Jewel Crest Avenue, which has been launched recently, is an ultra-luxury commercial high-street project on the Noida Expressway and is now being made known for all the right reasons. 

The collaboration with Jacob & Co., the flagship retail boulevards, and the strategic location in Sector 97 have positioned the project as a commercial masterpiece; experts say so. They believe that M3M Jewel Crest Avenue will transform Noida’s retail and investment landscape. So, here is a detailed analysis of the reasons M3M Jewel Crest Avenue is keeping up with the hype. 

1. An Ultra-Luxury Identity: The M3M × Jacob & Co Alliance 

Luxury in India is on the rise, and M3M India has been the main player in this evolution. M3M Jewel Crest Avenue by Jacob & Co. has taken commercial real estate to a rarest of the rarest level. 

A Fusion of Architecture and Artistry 

• Developer: M3M India Pvt. Ltd. 

• Luxury Partner: Jacob & Co 

• Project Type: Ultra-Luxury High Street Retail 

• Carpet Area Range: 34.014 – 1853.222 sq. ft. 

• RERA No: UPRERAPRJ690055/10/2025 

View on RERA: https://www.up-rera.in/projects 

Jacob & Co is known all over the world for its diamond artistry and world-class craftsmanship. Their participation brings sheer luster—one that not many projects in the commercial sector can match in India. 

The professional opinion is that this collaboration alone shifts M3M Jewel Crest Avenue upwards into the realm of places that are not only iconic for investment but also typical for retail destinations.  

2. The Noida Expressway Advantage: A Location That Outshines Everything 

Sector 97 is the top-notch and least congested micro-market in Noida. It is located right next to the Noida–Greater Noida Expressway and thus, it offers unmatchable access to: 

• DND Flyway: 20 minutes 

• Sector 18 Market: 15 minutes 

• Noida Golf Course: 10 minutes 

• Okhla Bird Sanctuary Metro: 12 minutes 

• Jewar International Airport: 35 minutes 

Location = Footfall + Brand Visibility + ROI 

According to experts, the Expressway belt has shown a consistent year-on-year increase throughout the past years, and the commercial sector is the one that has been the most dynamic with annual price growths for 8-12% (considering the average regional market trends). 

The future Jewar Airport will give the area the opportunity to be the next thriving place for retail, travel, and business in the region. 

3. Why Experts Are Calling It “The Jewel of Noida’s Commercial Future” 

A team of real estate analysts has singled out five factors that make M3M Jewel Crest Avenue a next-generation commercial landmark. One of the most talked about is the magnificent high-street retail building. 

a) High Street Retail, Designed Like a Global Luxury Boulevard 

A significant point of discussion is the extravagant high-street retail structure: 

• Double-height shop fronts 

• Expansive open-to-sky boulevards 

• Premium glass façades 

• Global-inspired retail zoning 

• Wide walkways with landscaping 

• 360° visibility for brands 

Retail professionals draw parallels with Dubai’s City Walk and The Galleria, mentioning comparable experiential factors.  

An attractive format of this sort highlights the main factors like brand awareness, retail and consumers' spending—thus, it is very beneficial for luxury and lifestyle brands.  

b) A Commercial Ecosystem Tailored for Luxury Brands 

The project is designed to host brands across: 

• High fashion 

• Premium cafés 

• Gourmet restaurants 

• Concept boutiques 

• Jewelry houses 

• Lifestyle & wellness 

The synergy of Sector 97’s wealthy residential area and the ultra-luxury M3M Jacob & Co. residences, which are soon to be built, guarantees an influx of high-spending customers.  

This is the reason why brokers and analysts are sure that commercial shops in Noida for sale in this particular area will have an extremely high demand after they are opened.  

c) A New Benchmark for Ultra-Luxury Commercial Projects in Noida 

M3M Jewel Crest Avenue does not merely compete with other market options; it is establishing a different category.  

Key Highlights: 

• Multi-level parking 

• Intelligent zoning and wayfinding 

• Centralised air-conditioning 

• 24/7 security & surveillance 

• High-speed elevators 

• Large frontage on the expressway 

• Dedicated drop-off zones 

• Sustainable design elements (rainwater harvesting & energy-efficient lighting) 

The characteristic places it among the global mixed-use luxury destinations instead of the ordinary high-street shops. 

4. Facts, Figures & Market Insights That Prove Its Investment Potential 

Here’s what investors should know: 

Sector 97 is part of Noida’s “Premium Zone” 

The average property value increase in adjoining sectors (93/94/96/98) has reached 35–45% in the last 5–7 years. 

Commercial rentals on the Expressway range from ₹200–₹450/sq.ft/month 

Luxury driven micro-markets generally yield higher rental returns provided that the footfall is high and the consumer segment is affluent. 

Noida Expressway is one of NCR’s fastest growing commercial belts 

Backed by: 

• IT growth 

• Corporate migration from Gurugram 

• Rapid infrastructure development 

• Upcoming mega-airport 

M3M projects historically deliver strong returns 

Past M3M commercial projects in Gurgaon have shown: 

• 10–14% annual rental appreciation 

• High occupancy post possession 

(Based on average market performance of M3M Urbana, M3M Corner Walk & others) 

Investors are hoping the property will go up in price mainly due to its excellent location and the well-known brand name. 

5. RERA Transparency: A Major Confidence Booster 

The project is officially registered as: 

M3M Jacob & Co. 

UPRERAPRJ690055/10/2025 

This assures: 

• Regulatory compliance 

• Clarity on possession timelines 

• Protection under RERA guidelines 

RERA approval is like a stamp of validity for the investors, and it also makes them feel more secure.  

6. Why This Is the Right Time to Invest 

Things supporting the argument of real estate specialists for investing in the early stages are: 

Prices are lowest during the new-launch phase 

It is a common trend that when a construction goes up, the selling prices also rise by 20-30%. 

Location’s growth curve is just beginning 

Sector 97 is going to be the biggest beneficiary, the moment Jewar Airport is opened. 

Limited supply of ultra-luxury commercial spaces 

Noida is a place that hardly ever gets its high-street retail of such great size and luxurious positioning. 

Ideal crossover of brand prestige + future appreciation 

Collaboration with Jacob & Co. operates even in the long run to endow the brand with a premium status. 

Conclusion: M3M Jewel Crest Avenue — Noida’s Future Luxury Landmark 

There is a lot of discussion around M3M Jewel Crest Avenue, and it is nothing but the reflection of its worth. 

Every aspect, from the top-notch retail experience to the distinctive location of being on the Noida Expressway, has been carefully designed to set up a new standard in the commercial real estate property on the Noida Expressway.  

It is: 

• Architecturally iconic 

• Brilliantly located 

• Investment-smart 

• Luxury-driven 

• Future-ready 

For those investors who are interested in buying commercial shops in Noida, or for the companies that are in search of a premier corporate address, M3M Jewel Crest Avenue Sector 97 Noida is the exquisite jewel in the commercial skyline of Noida that is being developed. 

A landmark in the making. A destination for the future. A jewel that truly shines.  

FAQs:

Q. What is M3M Jewel Crest Avenue?  

A. It is a super-luxury high-street commercial project of M3M India in the sector 97. 

Q. Where is M3M Jewel Crest Avenue located?  

A. The development is positioned on the Noida-Greater Noida Expressway in the upscale sector 97 segment. 

Q. What is RERA number of M3M Jewel Crest Avenue?  

A. The RERA No. is UPRERAPRJ690055/10/2025. 

Q. What is the factor that makes M3M Jewel Crest Avenue different?  

A. The partnership with the global luxury brand Jacob & Co has made it a pioneer luxury commercial destination. 

Q. What are the space types available at this place?  

A. It has very luxurious high-street retail shops with excellent visibility and attractive frontage.  

Q. Will M3M Jewel Crest Avenue be a profitable investment?  

A. Indeed, its expressway site, partnership with a brand, and positioning as a luxury project would guarantee good appreciation and rental income. 

Q. What is the timeline for possession of the project?  

A. The project is scheduled to be completed by July 2030 

Q. What is the size of retail spaces?  

A. The size of the retail units varies from 34 sq. ft. to 1853 sq. ft. (net area). 

Q. The project has parking and modern facilities, right?  

A. Yes, it provides multi-level parking, 24/7 surveillance, air-conditioned areas, and luxury commercial amenities.

Q. Who would be the right person to invest in M3M Jewel Crest Avenue?  

A. This would be an excellent opportunity for luxury retailers, brand owners, and investors who want their property in a high-footfall area along the Noida Expressway.