Think luxury living in NCR, and your mind might jump to Delhi’s high-rising zone or Gurugram’s Golf Course Road.
But savvy buyers and seasoned investors are now looking east towards Noida.
What’s the reason behind this shift?
It’s the high-rise real estate that has evolved into something extraordinary, high-rise icons, wellness-inspired homes, resort-style living, and above all better value per square foot than any other metro region in the NCR.
Let’s take a deep dive into why 4 BHK luxury apartments in Noida are stealing the spotlight and delivering solid returns while doing it.
Noida’s transformation from a mid-income residential zone to a premium destination for luxury living is nothing short of remarkable. Over the past few years, top developers have launched cutting-edge projects in Sectors 94, 124, 150, Noida Expressway and beyond, targeting ultra-HNIs, NRIs, CXOs, and high-end investors.
The ultra-luxury housing segment of NCR has experienced 59% of new launches in 2024, showcasing the increasing demand of 4 BHK. With this demand, Noida and Greater Noida leads the way by contributing 42% of NCR’s luxury housing sale majorly driven by NRIs demand in H1 2024.
People want space, wellness, privacy, and prestige, and that’s what Noida is delivering.
Noida’s advantage?
Key expressways (Noida-Greater Noida, Yamuna, FNG), metro lines (Blue, Aqua, Magenta), and the upcoming Noida International Airport are changing the game.
Superb Connectivity:
Whether you’re a jet-setter, a remote-working professional, or someone who values city access while investing in real estate in Noida, the region gives you central NCR living at a smarter price point.
Space is the new luxury, and Noida offers it in abundance.
Beyond square footage, luxury apartments in Noida offer:
And thanks to Noida's affordability as compared to Gurgaon, the city got praised by major developers.
Luxury in Noida today is beyond just interiors, it’s an immersive experience.
Think your apartment having:
All in your budget and premium location of Noida!
Well, these aren’t buzzwords anymore. This is real estate reality in Sectors like 94, 150, and 124.
If you want to know about residential market of Noida, you might also like:
Let’s talk specifics. These 6 luxury properties in Noida are setting new benchmarks across NCR and investors are indeed taking notes.
Typology | 3, 4, & 5 BHK |
Project Status | Under Construction |
Developer | M3M India |
RERA | UPRERAPRJ442214 |
A landmark ultra-luxury residential project offering modern architecture, premium finishes, and only two flats per floor. Ideal for luxury seekers wanting fast access to Delhi, corporate hubs, malls, and metro within minutes.
Strategically located:
Investment Potential
Thanks to the strong demand of the luxury segment and strong connectivity, the project is capturing the attention of high-income professionals and business owners seeking elevated lifestyles. With the average price reaching ₹20,650 per sq. ft., the region has experienced 66.9% property appreciation in the last five years (2020-2025).
Typology | 4 & 6 BHK |
Project Status | Under Construction |
Developer | ATS Infrastructure Limited |
RERA | UPRERAPRJ3574 |
ATS Knightsbridge stands at a prime junction of Noida and South Delhi offering ultra-luxury residences with fast access to metro, expressways, Delhi, airport, schools, malls, and hospitals.
Strategically located:
Investment Potential
With its strategic connectivity and ultra-luxury units, the project is an ideal option for high-net-worth individuals (HNI), typically business owners, senior corporate executives, and expat professionals.
Typology | 3 & 4 BHK |
Project Status | Under Construction |
Developer | ATS Infrastructure Limited |
RERA | UPRERAPRJ180413 |
ATS Kingston Heath is a luxury low-density residential project focused on wellness living. It offers spacious apartments with golf-course views, only two homes per floor, and premium amenities like clubhouses, meditation zones, and sports facilities.
Strategically located:
Investment Potential
Being Noida’s greenest region, Sector 150 captures the attention of investors and buyers alike. The region has also recorded the highest capital value increase of 128% in the year 2024, making it a perfect investment hotspot.
Typology | 3 & 4 BHK |
Project Status | Under Construction |
Developer | Godrej Properties |
RERA | UPRERAPRJ745601 |
A resort-style residential project by Godrej Properties offering low-rise and mid-rise apartments. The project boasts lush green landscaping, sunken clubhouse, lagoon-style pool, sky gardens, and wellness amenities. Ideal for serene, premium living in Noida's greenest sector.
Strategically located:
Typology | 4 BHK |
Project Status | Under Construction |
Developer | Gulshan Homz Pvt. Ltd. |
RERA | UPRERAPRJ950870 |
A luxury residential enclave boasting low-density living, IGBC platinum-rated eco-design, private lift lobbies, hydroponic farming, and wellness-focused amenities like pools, courts, spa, and jogging trails.
Strategically located:
Investment Potential:
Sector 144, Noida has seen a massive 170% price jump (2020–2025), driven by top-tier connectivity and infrastructure. With a high rental yield of 11.7%, it’s a hotbed for smart real estate investment.
Typology | 2, 3, & 4 BHK |
Project Status | Ready to Move In |
Developer | Sikka Group |
RERA | UPRERAPRJ5596 |
A ready-to-move residential project offering 1–4 BHK apartments across 13 towers with 70% open green space. Located near Noida Expressway, it combines affordability with lifestyle amenities like a clubhouse, pools, gym, courts, and 24×7 security.
Strategically located:
Investment Potential
With the continued development of infrastructure and better connectivity, Sector 143 has experienced 128.3% capital appreciation in the last 3 years (2021-2024).
Noida isn’t resting. It’s building fast.
Coming up:
All of this points to future-ready investment with current-day pricing.
If you’ve been watching from the sidelines, waiting for the “right time”, this is it.
Whether you’re a lifestyle buyer or a wealth-focused investor, luxury 4 BHKs in Noida offer more than any other market in NCR right now.
With so many high-ticket options, which one should you choose?
That’s where Realty Assistant steps in.
We’re not just a real estate consultant. We’re your strategic advisor, guiding you through Noida’s luxury properties with unmatched market intelligence. Our team of experts helps you:
Q. Why are 4 BHKs in Noida suddenly so popular among HNIs and NRIs?
A. The rise in demand is driven by Noida’s better value per sq. ft., cutting-edge infrastructure, larger living spaces, and growing global interest, especially with NRIs seeking wellness-centric and well-connected homes.
Q. Which sectors in Noida are considered the best for 4 BHK luxury living?
A. Sectors 94, 124, 150, 144, and 143 are currently the most premium sectors offering luxury projects, exceptional connectivity, and upcoming infra development like Jewar Airport and Film City.
Q. What’s the average price per sq. ft. for a luxury 4 BHK apartment in Noida?
A. Prices vary between ₹9,500 to ₹21,000 per sq. ft., depending on the location, developer brand, and amenities. Sector 94 (M3M The Cullinan) commands some of the highest rates.
Q. How do rental yields compare for 4 BHKs in Noida vs. Gurugram or Delhi?
A. Noida’s luxury 4 BHKs offer rental yields as high as 11.7%, which is notably higher than similar units in South Delhi and Gurugram. This makes Noida a strong income-generating market.
Q. How does Noida’s infrastructure contribute to appreciation?
A. Projects benefit from Noida-Greater Noida Expressway, Jewar Airport, upcoming metro lines, Film City, and improved last-mile access, all pushing prices and ROI higher every year.
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